Project 3 (and Exercise 4)

The first part of this project stipulated that we collect a series of images from a mass media source, analyze their characteristics, and draw some conclusions to create an exhibition print that expressed some commentary. Luckily, today's large media sources have been inudated with a massive amount of images. Unfortunately, most of this images are advertisements. Even though their style consisted of beautiful saturated colors, much of these advertismetns were completely inane and lacking in substance. Therefore, I concluded that today's media takes beauty and makes it either artificial or simplistic.
The first primary characteristic of the images I collect was a striking beauty and attractiveness to the eye. None of these images were particularly unpleasant to look at, and they all seemed to have high brightness and saturated colors. By analyzing these advertisements, I could see the common qualities of beauty and manipulate them to form some kind of commentary.
But while these images had an abundance of beauty, they were severely lacking in substance. Evidence of the shallow nature of these advertisements can be seen the messages they convey. For instance, common advertisemnts usually feature a particular product and an attractive female model, which basically suggests that if you purchase this item, you can get the girl. This message is simplistic and completely untruthful. Therefore, the commentary on my exhibition print can suggest a high level of contrast to these artifical ads.
A third, and somewhat unexpected, characteristic of these images was an element of allegory. Along with a certain beauty and a simple message was a story behind each image. A perfect example would be a movie advertisement or poster, which was abundant in this particular media source. The stories didn't seem too difficult to discern either, despite the utter lack of distinction between foreground and background that was common in these images. The stories reflected in these images could also be a source of beauty and theme.
After an analysis of these images, I concluded that they all had some element of beauty, lacked depth in terms of message or substance, and presented some type of allegory. Using these three qualities, I decided to show how today's mass media can simplify and contrive images in advertisements, but by looking closer, we can see something beautiful.

Exercise 3

Project 2

Project 1

Exercise 5 (Motion Capture)